Why should you hire a digital marketing agency?
February 14, 2019
Keeping your business healthy means getting a steady flow of customers. However, the biggest challenge for online businesses is to be seen by prospective customers. Chances that someone will land on your website randomly and become a dedicated customer are slim. Right from research to understanding the market to follow up, there needs to be funnels in place that will lead from one stage to another smoothly. Simply hiring a new marketing team or a salesperson is not the answer. A 360 degree solution is required and that means hiring a marketing agency.
The Myths Surrounding a Digital Marketing Company
Digital marketing has many myths surrounding it. Some think that hiring a digital marketing agency means sitting back and relaxing and their business will operate on auto-pilot mode. Some think that quality of work will not be up to the mark.
Some business owners compare the base salary of a marketing specialist to that of a digital marketing agency. However such an approach is wrong as it does not consider things such as insurances, vacation, sick days, taxes, equipment and more. More than this, there is a 50 percent failure rate among new hires which means it’s again back to square one. Keeping all these scenarios in mind, let us now dive into the benefits of hiring a digital marketing company.
Work with specialists
Many companies pay a lot for a SEO expert or a PPC expert but then who is going to create your landing page and your campaigns? What about other areas of digital marketing such as email, social media ads and content marketing? How about getting access to specialists in these domains by paying a fixed cost? When you hire a marketing agency, you’re hiring a whole team of experts with diverse specialties.
Experience from varied industries
Marketing agencies have varied clients from different industries. This means that they have experiences that enable them to take the best decisions in different scenarios. They arefamiliar with different crisis scenarios in different industries. In an agency, you get access to these professionals with experience bysimply paying a fixed rate.
Need a short-term project done urgently? An internal team might have too much on their plate to suddenly switch gears for this. Instead, an agency can prioritize your work and get the job done quickly. This is vital when a client is growing and is focused on scale. Typically, when a company is growing, it means more time is spent on hiring and training of employees. However, with a digital agency on board you don’t really have to bother with this.
The Right Tools
Trust a digital marketing agency to know which tool to use for your work. Thanks to the experience with working with varied clients and variety of CRMs, marketing automation software’s and project management software they can tell what is best for your current systems.
Agencies are more focused
Agencies do not sit with the clients in their offices which means that they are not part of the noise that one might have to encounter at workplaces such as changes in teams, management and more.
Misunderstanding costs money. Communication is the foundation of working with a digital marketing company as you’re reliant on an external agency to execute programs and communicate consistently. So when you have an agency on board, you need to make sure that they are on board with your plans as much as you are with their plans on how to achieve them.
When you consider anagency you could start by asking them how often they meet. This will give you an idea about how often the agency values communication.
Stay Relevant to Your Industry
Research is important before launching any marketing or advertising campaign. You need to learn about your industry, your competitors and the latest marketing practices in your segment.
When you have a digital marketing agency on board, the responsibility of doing this research falls on them and they are tasked with identifying your competition.
They will also identify your target audience to learn and understand their behavior and interests. Thus, the strategies adopted by them will yield the maximum results possible.
You Can Get New Ideas
It’s important to remember that all things in digital marketing will not work for you. Some techniques will work, some will not. A good digital marketing agency will hold your hand through the best and some not so best practices in digital marketing and give you new ideas on how things can be done differently. You might get a fresh perspective on something that your team has been already doing since some time.
As a business owner your focus shouldn’t be on if you can afford a marketing agency but rather the focus should be on, “Can you afford to have a DIY marketing strategy?”
Keep in mind the accompanying avalanche of questions and confusion that might accompany this decision of yours.
At DigiExcel, we complement your internal team and focus on delivering an omni channel experience by widening your horizons and giving you the best ways to generate leads for your business. That’s what hiring the best digital marketing company in Gurgaon gives you access to – more leads and more ways to grow your business.