Why You Should Add Video Marketing to Your Digital Marketing Strategy
October 9, 2018
The upsurge in new startups and businesses is unceasing. With new competitors on the rise, it becomes difficult for every single one of those businesses to have a distinctive presence. Spending time on finding the right marketing strategy for your business is eliminated with the emergence of video marketing. The use of video marketing itself has the power to engage with people across the world and build a reputable image in front of a larger demographic.
The use of video marketing is becoming more widespread but most new businesses do not possess knowledge about video marketing. Therefore, before you intend to find a video animation company the right approach is to understand why animated videos work for every business. Here are the core benefits of animated video content:
Builds Brand Recognition
Animated video content needs to be engaging. Before commencing with the video creation process, you need to analyze what your target audience wants to see. If your viewers can easily engage and connect with your video then it will lead to building trust and recognition amongst your customers. The right use of video content is to showcase your business offerings, products or services to your customers in order to express what is important and beneficial for them.
Videos are used for promotional aspects such as directly selling a product or a service but that is not the only purpose of video marketing. There is much more to video strategies than revolving around sales. With the proper utilization of animated videos, you can convey your brand’s culture, message, and even its core values. All of these factors enable the viewer to connect emotionally with your brand and in turn, you get recognition.
Optimized For Search Engines
Videos also possess the power to build and improve your ranking on popular search engines. Supposedly, you upload a video on your website and the more people view it, the more users would stay on your website. This would not only lower your website’s bounce rate but also help you build a credible position on a search engine such as Google. The key is to have quality video content on your website and make sure it is optimized for SEO.
You can do the same for YouTube videos. By uploading your video to YouTube, you can get more user retention than any other platforms. Make sure to add a relevant description and a tile that is SEO-optimized. If it for advertising purposes, then do not forget to attach a link of your product or services once the video ends.
Consistency and Sustainability
Every form of digital marketing revolves around constantly updating and publishing new content. Whether it is textual content or illustrations, the requirement is same for both of them. However, with video marketing, you can create a high-quality video and utilize it on several platforms. From websites to social networking sites, videos can bring consistency in creating new content for your customers. While images and text-based content is easier to produce, videos need to sustain the constraints of time and cost.
However, one of the main benefits of video animations is that the duration of production is lower as compared to live action videos. With effective storyboarding, you can produce animated content much faster and more regularly than any other form of videos. You can make the most out of social media as well. You can schedule posts on your desired social media channel and upload video content frequently than you can on a website.
The ability to convey and communicate your message to your audience is one of the most prevalent benefits of video marketing. The use of video enables you to exhibit your subject matter in the form of audible visuals. Other types of marketing strategies such as content marketing and effective seo friendly content writing are limited to one domain but animated content is not. The same goes for images with trendy captions or taglines on social media. Words cannot entirely explain your core intentions but a video can.
Investing your time and expenses in video marketing is the most effective approaches to digital marketing as animated videos can market almost anything for your brand. People cannot easily comprehend the message behind images or text but videos are easily understandable and appealing to an audience of any demographic. With the availability of online platforms such as social networking sites, people can now also engage more with animated videos online.